# Loop Orchestration & Rollout

Loops aren't independent scripts — they compose into a marketing operating system. This reference covers how they fit together and the order to adopt them so you never build 43 at once.

## The system view

Loops fall into four layers. Data flows down and learnings flow back up.

```
SENSING        analytics-anomaly · tracking-QA · weekly-marketing-review
                  │  (detect what changed; trust the numbers first)
                  ▼
DIAGNOSTIC     per-stage watchers — onboarding drop-off, churn-signal,
               ranking-drop, landing-page regression, ad-fatigue, …
                  │  (figure out what to do about it)
                  ▼
ACTION         staged drafts, nudges, outreach, budget moves
                  │  (mostly human-checkpointed)
                  ▼
LEARNING       experiment-backlog · campaign-postmortem · voice-of-customer
                  │  (capture what worked)
                  └──────────────► feeds back into SENSING & DIAGNOSTIC
```

Key connective tissue:
- **weekly-marketing-review is the router.** It reads top-line metrics and dispatches each notable mover to the loop that owns it. It's the one loop that sees the whole board.
- **tracking-QA + analytics-anomaly are the foundation.** Every other loop reads from analytics. If tracking is broken, every downstream loop acts on lies. These come first.
- **experiment-backlog is the sink.** Hypotheses generated by many loops (signup-leak, pricing, onboarding, voice-of-customer) converge here, then hand off to `ab-testing`. Don't let each loop run its own tests.
- **voice-of-customer is a source.** Customer language it mines feeds copy for ad-fatigue, lifecycle-email, landing-page, and pricing loops.
- **campaign-postmortem closes the loop.** Its learnings become next quarter's hypotheses and plan inputs.

Avoid duplicate ownership: when two loops could act on the same signal, one owns the action and the other just flags. (E.g., an at-risk account belongs to churn-signal, not expansion/upsell — never upsell an account that's churning.)

## Rollout path (adopt in this order)

Add a loop only when the loops before it are running and earning their keep. Each stage assumes the previous one is solid.

**Stage 0 — Foundation (trust the data + see the board).**
`tracking-QA`, `weekly-marketing-review`.
You cannot run any loop responsibly on untrustworthy data or without a full-funnel pulse. This is non-negotiable and comes first.

**Stage 1 — Plug the leaks (highest ROI, protects existing revenue).**
`failed-payment/dunning`, `churn-signal`, `lifecycle-email-refresh`.
Recovering customers you already have is cheaper than acquiring new ones. Dunning alone often pays for the whole system.

**Stage 2 — Convert what you already get (fix the bucket before adding water).**
`onboarding drop-off`, `signup-funnel-leak`, `trial-conversion`.
More traffic into a leaky funnel is waste. Seal activation and conversion next.

**Stage 3 — Grow the top (now scale acquisition).**
`keyword-gap`, `content-repurposing`, `ad-fatigue`, `social-listening`, `analytics-anomaly`.
With the bucket sealed, turn on demand generation and the safety-net anomaly watcher.

**Stage 4 — Optimize monetization.**
`pricing-page-experiment`, `paywall-optimization`, `PQL/upgrade-intent`, `expansion/upsell`.
Once volume is healthy, tune revenue per user — judged on revenue quality, not conversion alone.

**Stage 5 — Compounding & advocacy.**
`referral-nudge`, `review-and-UGC-harvest`, `review-site-management`, `case-study-sourcing`, `partner-pipeline`, `brand-mention/reputation`, `experiment-backlog`, `campaign-postmortem`.
The flywheel: happy customers and earned media that feed back into acquisition, plus the learning loops that make everything compound.

The remaining catalog loops (content-decay, internal-linking, programmatic-SEO quality, content-calendar refill, paid-search query-mining, retargeting-hygiene, landing-page regression, community-engagement, competitor-watch, backlink-prospecting, directory-submission, feature-adoption, lead-capture-asset, email-deliverability, voice-of-customer) slot into the stage that matches their function as each channel becomes a priority.

## Rollout rules

- **One at a time.** Prove a loop earns its keep (someone acts on its output, it moves its metric) before adding the next.
- **Foundation before growth.** Acquisition loops before solid tracking + retention = pouring water into a leaky bucket.
- **Cap the total.** If you're running more loops than you can review the output of, you have vanity loops. Retire the ones nobody acts on.
- **Re-audit quarterly.** Recalibrate thresholds, kill dead loops, promote the ones that consistently drive action.
